The comprehensive vision of CXM is the dawn of a new marketing era, turning customers into brand ambassadors. An often heard saying in this context is: „Nobody wants to be marketed to, but everyone wants to be engaged.“Read more
Microservices are a much-noticed topic these days. In this article I would like to explain the crucial role microservices play in the industry 4.0 environment.Read more
The Global IT Economy is the backbone of our modern society.
Discover this complex world in the compelling infographic contained in this article.Read more
Electric Cars are a hype. Not just since the Dieselgate.
Certainly, a major contributor to the recent hype is Elon Musk. He frees the electric spirit with Tesla.Read more
As with each industry today, marketing is turned upside down in the ongoing digital transformation. Imagine the long journey marketing did in the last decades.Read more
Latest news titled a far-reaching collaboration between two tech behemots. Old-tech giant Volkswagen chose Amazon to digitize its 122 production sites and build Volkwagen’s Industrial Cloud.
The news came as a bombshell for the whole industry.Read more
Software is crucial to every business today. Even more important is a clear decision process for when to make or buy software. This article gives good hints and an overview for such a process.Read more
At the time this article was written, the cryptocurrency market showed major losses and is in a bear market now since 2018. The downfall affected all currencies more or less equally.
Apart from this commonality, the currencies have very different potentials and use cases.Read more
Contrary to the statements of a well-known president, climate change is not only real, but also a serious threat.
We are heading towards a hothouse earth scenario, complete ecosystems die out and we are polluting oceans on a large scale.