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CXM – Why the holy grail of marketing needs trust

15. September 2019 Fabian Schmidt Marketing

The comprehensive vision of CXM is the dawn of a new marketing era, turning customers into brand ambassadors. An often heard saying in this context is: „Nobody wants to be marketed to, but everyone wants to be engaged.“

How Microservices Enable Industrie 4.0

27. August 2019 Fabian Schmidt Industrie 4.0, Software Architecture

Microservices are a much-noticed topic these days. In this article I would like to explain the crucial role microservices play in the industry 4.0 environment.

The Gigantic Size of the Global IT Economy

2. July 2019 Chris Petrov Emerging Tech, Industrie 4.0, Software Architecture

The Global IT Economy is the backbone of our modern society.

Discover this complex world in the compelling infographic contained in this article.

Electric Cars In Europe 2019 – A Status Quo

14. June 2019 Fabian Schmidt Emerging Tech, Environment, Industrie 4.0

Electric Cars are a hype. Not just since the Dieselgate.

Certainly, a major contributor to the recent hype is Elon Musk. He frees the electric spirit with Tesla.

Digital Marketing – The State in 2019

16. May 2019 Fabian Schmidt Marketing

As with each industry today, marketing is turned upside down in the ongoing digital transformation. Imagine the long journey marketing did in the last decades.

Should You Build or Buy Software Solutions?

22. March 2019 Drew Page Software Architecture

Software is crucial to every business today. Even more important is a clear decision process for when to make or buy software. This article gives good hints and an overview for such a process.

The possible role of IOTA in Industry 4.0

28. January 2019 Fabian Schmidt Emerging Tech, Industrie 4.0, Software Architecture

At the time this article was written, the cryptocurrency market showed major losses and is in a bear market now since 2018. The downfall affected all currencies more or less equally.

Apart from this commonality, the currencies have very different potentials and use cases.

Tackling Climate Change – How Tech Can Help

29. December 2018 Fabian Schmidt Emerging Tech, Environment

Contrary to the statements of a well-known president, climate change is not only real, but also a serious threat.
We are heading towards a hothouse earth scenario, complete ecosystems die out and we are polluting oceans on a large scale.